6 Common Enterprise SEO Mistakes And How To Avoid Them

6 Common Enterprise SEO Mistakes And How To Avoid Them

Posted on
June 8, 2023

Enterprise SEO wields the power to propel a brand's online presence, visibility, and organic search performance. With larger websites, broader target audiences, and often complex organizational structures, Enterprise SEO presents its own set of unique challenges that necessitate a keen strategic eye and nuanced approach.

However, despite its known benefits, many enterprises still stumble upon common SEO pitfalls that significantly affect their digital performance. 

This blog post aims to elucidate these common SEO mistakes and provide actionable solutions to ensure your business reaps the full benefits of an effective SEO strategy. Let's delve in and learn how to avoid these common yet costly missteps.

Neglecting Technical SEO

Technical SEO is a vital component of any effective SEO strategy, especially for large enterprises with expansive websites. It involves optimizing your site's structure and backend code to help search engines crawl and index your pages more effectively. When businesses overlook technical SEO, they risk search engines misinterpreting their sites, leading to lower rankings.

Common technical SEO oversights include slow site speed, duplicate content, broken links, improper use of robots.txt, and unoptimized XML sitemaps. These issues can hinder search engines from properly crawling and indexing your site, leading to poor user experience and reduced visibility in search engine results.

How to Avoid It: Avoid neglecting technical SEO by conducting regular site audits to identify and fix issues, investing in a fast and reliable web hosting service, implementing a clean site structure, and ensuring that all content is unique and valuable. Also, consider hiring a dedicated SEO expert or team that understands the intricacies of technical SEO.

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Not Using Data Effectively

Effective SEO is data-driven. However, many enterprises fail to fully leverage the wealth of data available to them. They may not be tracking the right metrics, misinterpreting data, or not using data to inform their decision-making and strategy.

Ignoring crucial metrics like organic traffic, bounce rate, conversion rate, dwell time, or page speed can lead to misguided strategies. Ineffective data use can also result in missed opportunities to optimize content, improve user experience, and increase conversions.

How to Avoid It: To use data effectively, enterprises should first ensure they're tracking the right metrics. Tools like Google Analytics and Google Search Console offer valuable insights. Enterprises should also consider investing in advanced SEO and analytics tools that can provide more detailed data and insights. Regularly reviewing and interpreting this data to inform decision-making is critical. Lastly, consider training or hiring data analysts who specialize in SEO

Ignoring User Experience (UX)

User experience (UX) is a key factor in SEO that many enterprises often overlook. UX involves the overall experience a user has when interacting with a website, including how easy it is to navigate, how quickly pages load, and how engaging the content is. Ignoring UX can lead to a high bounce rate, low time-on-page, and low conversion rates. For instance, a site with confusing navigation or slow page load times can frustrate users, causing them to leave and potentially damaging your search engine rankings.

How to Avoid It: Investing in website design and speed optimization can significantly improve UX. Regularly conducting UX testing and gathering feedback from users can also help identify areas for improvement. Moreover, ensure your content is engaging, relevant, and easy to digest. Mobile optimization is another key aspect, given the growing number of mobile internet users.

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Lack of Cohesive Strategy Across Departments

SEO is not a standalone function—it should be integrated with other departments like content marketing, public relations, social media, and more. However, many enterprises operate these functions in silos, which can lead to inconsistent messaging and missed opportunities to leverage SEO across various channels. For instance, if the content team isn't aligned with the SEO team, they might produce content that doesn't match target keywords or meet other SEO requirements. Or if the public relations team isn't working with the SEO team, they might miss opportunities to earn high-quality backlinks through press coverage.

How to Avoid It: Building a cohesive strategy across departments requires clear communication and coordination. Consider creating a cross-functional SEO committee that involves representatives from each department. Regular meetings and shared goals can also help ensure everyone is on the same page. Using a project management tool to track tasks and progress can enhance collaboration and transparency.

Ensure your website is responsive, meaning it automatically adjusts to fit the screen size of the device it's being viewed on. Regularly test your website on various mobile devices to ensure it's easy to navigate and functions correctly. Also, pay attention to mobile page load speed, as mobile users often have less patience for slow-loading sites.

Inadequate Keyword Research

Keyword research forms the backbone of any SEO strategy. It involves identifying the terms and phrases your target audience uses when searching for products or services like yours. However, some enterprises fall short in their keyword research, targeting the wrong keywords or neglecting to regularly update their keyword strategy.

Targeting the wrong keywords can result in attracting the wrong audience to your site, leading to lower engagement and conversion rates. Conversely, failing to target highly relevant keywords can cause you to miss out on valuable organic traffic. Moreover, keyword trends can change over time, and failing to adapt to these changes can harm your SEO performance.

How to Avoid It: Conduct thorough keyword research using reliable tools like Google Keyword Planner or SEMrush. Aim to target keywords that are highly relevant to your business, have a good search volume, and an acceptable level of competition. Also, consider user intent when choosing keywords—think about what users are likely looking for when they use those keywords. Finally, regularly review and update your keyword strategy to align with current trends and audience behavior.

Read more: How to map SEO to the B2B Buyer’s journey

Ignoring Local SEO

For B2B enterprises, it may seem that global reach should be the main focus. However, ignoring local SEO can lead to missed opportunities for building relationships and generating leads. The common pitfalls include not claiming or optimizing your business's Google My Business profile, lacking local keywords in your content, and ignoring local link building.

How to avoid it: Start by thoroughly optimizing your Google My Business profile. This step includes adding relevant categories, a comprehensive description, your operating hours, and other necessary information. Regularly update and interact on your profile by posting news, updates, and responding to reviews. Next, include local keywords in your content and meta descriptions. Finally, consider local link building. This could mean getting listed in local business directories, joining local chambers of commerce, or sponsoring local events. These strategies will help improve your website’s visibility in local search results, leading to increased traffic and potentially higher conversions.

Adopting a proactive and informed approach to your SEO management is paramount. The mistakes highlighted in this blog post are not just pitfalls to avoid; they are opportunities to refine your strategy and gain a competitive edge. 

Remember, SEO is not a one-time effort but a continuous process requiring ongoing analysis, updates, and optimizations.

At Freshboost, we understand the nuances of enterprise SEO and the unique challenges that B2B firms face. If you want to avoid these common SEO mistakes and need a strategic partner for managing your SEO efforts, we're here to help. Talk to us to understand how you can get more leads with existing content.

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Description

Pricing

Webflow plans cost

Webflow has varied plans depending on your requirements.
The lowest plans start from $14 and the highest can go above $300/month for enterprise sites.

Developer cost

Most custom web-flow websites require additional HTML, and CSS code to change the appearance and this will require a developer. 
$25/hour to $150/hour depending on regions

Designer cost

The custom Webflow site will have a custom design, which will require a design.
Starts from $50/hour and upwards depending on Region

Integrations

Webflow uses integration to work with third-party data sites or apps like Zapier.
Integrations like Zapier start at $19.99/month.

Site Type

E-commerce sites are heavy, while small business sites are light.
A small custom site can range from $3500. Whereas, ecommerce sites will start from $10,000 and above
Conference
When
Location
Sydney SEO Conference‍Mar. 1, 2024‍Sydney, Australia‍
WTSFest London‍Mar. 8, 2024‍London, UK‍
PubCon‍Mar 4-6, 2024‍Las Vegas, US‍
SMX Munich‍Mar. 12 & 13, 2024‍Munich, Germany‍
SMX Paris‍Mar. 14 & 15, 2024‍Paris, France‍
Friends of Search‍Mar. 21, 2024‍Amsterdam, Netherlands‍
SEO Mastery Summit‍Apr. 9 - 11, 2024‍Ho Chi Minh City, Vietnam‍
BrightonSEO‍Apr. 24 & 25, 2024 / Oct. 3 & 4, 2024‍Brighton, UK‍
Mozcon‍Jun. 3 & 4, 2024‍Seattle, US‍
WTSFest Berlin‍Jun. 7, 2024‍Berlin, Germany‍
LondonSEO XL‍Jun. 13, 2024‍London, UK‍
SEO on the Beach‍Jun. 14 & 15, 2024‍La Manga, Spain‍
WTSFest USA‍Sep. 19, 2024‍Philadelphia, US‍
Chiang Mai SEO Conference‍Nov 22 & 23‍Chiang Mai, Thailand‍
International Search Summit‍Nov. 14, 2024‍Barcelona, Spain‍
BrightonSEO (US edition)‍Nov. 19 & 20, 2024‍
San Diego, US
UPDATE SUMMARY
DATE
DURATION
November 2023 reviews update8 Nov 202329 days
November 2023 core update2 Nov 202325 days, 21 hours
October 2023 core update5 Oct 202313 days, 23 hours
Ranking is experiencing an ongoing issue5 Oct 202326 days
October 2023 spam update4 Oct 202315 days, 12 hours
September 2023 helpful content update14 Sep 202313 days, 11 hours
August 2023 core update22 Aug 202316 days, 3 hours
April 2023 reviews update12 Apr 202313 days, 2 hours
March 2023 core update15 Mar 202313 days, 7 hours
February 2023 product reviews update21 Feb 202314 days

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Frequently asked questions

Is SEO important for eCommerce platforms?

Yes, SEO is crucial for eCommerce platforms. It enhances visibility on search engines, attracts potential customers, and improves the chances of higher conversion rates, ultimately boosting online sales.

How to increase eCommerce sales with SEO?

To boost eCommerce sales with SEO, focus on keyword optimization, create high-quality and relevant content, optimize product pages, improve website speed, utilize social media, encourage customer reviews, and invest in a mobile-friendly design.

How Is SEO for E-commerce Different?

SEO for E-commerce differs in product-focused optimization, dealing with large inventories, optimizing product pages, handling duplicate content issues, addressing seasonal fluctuations, and focusing on user experience to encourage conversions. It's a specialized approach tailored for online retail.

Which Ecommerce Platform is Best for SEO?

There is no one-size-fits-all answer. Popular platforms like Shopify, WooCommerce, and Magento offer good SEO capabilities. The best choice depends on your business needs, content management preferences, and technical expertise.

What are the benefits of SEO for eCommerce Platform?

SEO for eCommerce platforms brings increased organic traffic, higher visibility in search engine results, improved user experience, enhanced credibility, and better chances of converting leads into customers, leading to increased sales and revenue.

Frequently asked questions

Is pay-per-click advertising worth it?

PPC advertising offers targeted reach, measurable results, and fast outcomes, making it valuable for businesses. It allows precise audience targeting and provides detailed analytics for performance tracking. While it delivers quick results, it requires ongoing investment and time for management. Additionally, competitiveness in certain industries can raise costs and pose challenges.

How is ranking different when comparing PPC vs SEO?

PPC: Paid placement based on bidding and ad quality for immediate results and precise targeting.SEO: Organic ranking influenced by website quality and content relevance, takes time to build and maintain.

How Is SEO for E-commerce Different?

SEO for E-commerce differs in product-focused optimization, dealing with large inventories, optimizing product pages, handling duplicate content issues, addressing seasonal fluctuations, and focusing on user experience to encourage conversions. It's a specialized approach tailored for online retail.

How do SEO and PPC work together?

SEO and PPC complement each other by improving online visibility and driving traffic. PPC provides keyword insights for SEO, while SEO informs PPC strategies. PPC serves as a testing ground for SEO keywords, enhancing organic optimization efforts. Together, they increase SERP visibility, optimize landing pages, and improve user experience and conversions. Additionally, PPC data informs SEO content strategies, resulting in better online performance overall.

How much do PPC agencies charge?

PPC agencies offer services to assist businesses in handling their PPC campaigns, with costs typically ranging from $350 to $5,000 monthly or 12 to 30% of ad spend per month.

Frequently asked questions

What criteria should I consider when selecting an SEO agency?

When looking at how to choose an SEO agency, you’ll need to go through any available client testimonials that’ll be available in their website. Also, check if they’re transparent about their business approach to you and whether they possess a multi-disciplinary team.

How can I assess and evaluate the capabilities of an SEO agency?

When you research how to choose an SEO agency, you can evaluate their capabilities beforehand by going through their previous sample works, going through client testimonials and also going through community forums to check for reviews regarding the SEO Agency you’re looking out for.

What factors should I weigh when choosing an SEO specialist?

The factors that influence your question of how to choose an SEO agency should be to check if their portfolio is diverse, and whether they have good client testimonials, and they don’t guarantee you top ranks in Google’s search results.

What steps should I take to pick a local SEO company for my business?

Go through the company’s portfolio that is publicly available. Also, while looking for pointers on how to choose an SEO agency for your business, you can go through your local SEO agency’s client testimonials and research the company’s cultural dynamics.

Frequently asked questions

What is Plastic Surgery SEO?

Plastic surgery SEO is a specific type of search engine optimization (SEO) focused on attracting potential patients to a plastic surgeon's website. It involves various tactics to improve the website's visibility in search engine results for relevant keywords.

Why SEO for Plastic Surgeons Is Important?

SEO is an essential tool for plastic surgeons seeking to increase online visibility, rank high on SERP, attract qualified leads, and ultimately convert them into patients.

How long does it take for medical SEO to work?

Based on SEO strategies and the quality of content, initial improvements can be expected within the first three months. Achieving top positions in search results and driving traffic typically takes an average of six months.

How do you get plastic surgery leads?

Utilize 3D visualizations, Content Marketing & Webchat, patient-focused blogs, testimonials, mobile optimization, and SEO to generate plastic surgery leads.

Frequently asked questions

What is manufacturing SEO?

Manufacturing SEO involves optimizing a manufacturer's online presence to improve search engine rankings and visibility, attracting potential clients and enhancing brand awareness.

How does SEO benefit a manufacturing company?

SEO benefits manufacturing companies by increasing online visibility, attracting targeted leads, and establishing credibility, ultimately boosting brand awareness and facilitating business growth.

How can manufacturing companies improve SEO?

Manufacturing companies can enhance SEO by optimizing website content, incorporating relevant keywords, improving site speed, and utilizing quality backlinks for a stronger online presence.

How do you get plastic surgery leadsWhat is the main mistake of SEO that manufacturing companies make??

The main SEO mistake manufacturing companies make is neglecting to focus on industry-specific keywords and failing to regularly update and optimize their online content for search engines.