6 ways SEO can help Indian SMEs

6 ways SEO can help Indian SMEs

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The commercial battlefield for Small and Medium Enterprises (SMEs) has significantly shifted from the traditional brick-and-mortar establishments to the vast expanse of the online world. Effective SEO not only propels your brand towards increased visibility but also acts as a sustainable catalyst for growth. 

For SMEs in India, SEO is now imperative

Search Engine Optimization, or SEO, is a strategic tool aimed at enhancing a website's visibility on search engines like Google. At its core, it involves optimizing your website's structure, content, and off-page factors to achieve higher rankings on the Search Engine Results Page (SERP).

6 ways SEO can help SMEs in India

The equation is simple: the better your SEO, the higher your SERP ranking, and the more organic traffic flows to your website. For SMEs operating in a hyper-competitive digital marketplace, SEO is no longer a nice-to-have but a business imperative. Here is how SEO can exactly help your SME.

Acquire customers at a lower cost

SEO is one of the most cost-effective ways to acquire new customers. Unlike paid advertising, which requires you to spend for each click or impression, SEO focuses on attracting organic traffic. This means that once you've established your SEO strategy, you can continue to attract traffic without ongoing costs. This cost-effectiveness can make a significant difference to SMEs working with limited budgets. For example, by focusing on high-quality content and keyword optimization, an SME can rank highly on search results, attracting a steady stream of potential customers without the recurring costs of traditional advertising or Pay-Per-Click (PPC) campaigns.

Signal credibility and trust with Google rankings

When your website appears on the first page of search engine results, it sends a powerful signal to users. High rankings suggest that your site is relevant, reliable, and trusted by search engines. This can significantly enhance your brand's perceived credibility, making users more likely to trust your business. This is particularly valuable in competitive sectors where SMEs are vying against larger, more established competitors. Through effective SEO, an SME can build its reputation, foster customer trust, and establish itself as a credible player in its industry.

Get better conversion rates with organic

SEO not only helps attract more traffic to your website but also ensures that this traffic is relevant. By targeting specific keywords and phrases related to your products or services, you can attract users who are actively searching for what you offer. These users are more likely to be in the buying phase of their customer journey, making them more likely to convert than traffic from more general sources. This leads to higher conversion rates, making SEO one of the most efficient digital marketing strategies for driving sales.

Level the playing field with large corporations

Large corporations often have significant marketing budgets, allowing them to dominate traditional and digital advertising channels. However, SEO allows SMEs to compete on a more level playing field. Success in SEO is not just about how much you spend, but how wisely you invest your resources. A well-optimized website that offers valuable content and a user-friendly experience can outrank even the largest competitors. Therefore, SEO can help SMEs increase their visibility, compete with larger businesses, and capture a larger market share.

Struggling to get organic leads from your website? Get a free SEO B2B audit in 48 hours! We'll mail you a video report + 10 actionable tips.

Understand your customers better 

SEO tools provide invaluable insights into customer behavior. By analyzing the keywords your customers use, you can better understand their needs, preferences, and the kind of language they use. This allows you to tailor your offerings and communication to better meet customer needs, leading to higher satisfaction and loyalty. Furthermore, understanding customer search behavior can help you anticipate market trends and stay ahead of the curve. For SMEs, this ability to quickly adapt and respond to customer needs can provide a critical competitive advantage.

Get relevant business with Local SEO

Local SEO is a specific facet of SEO that focuses on optimizing your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. For SMEs, which often rely on a local customer base, this can be a game-changer. By optimizing your website for local search, you can increase your visibility among local customers, drive more traffic to your site and physical store, and ultimately boost sales. This includes strategies like optimizing for local keywords (e.g., "coffee shop in Bangalore"), managing your Google My Business listing, and collecting positive customer reviews. Local SEO allows SMEs to establish a strong presence in their local market and stand out among larger competitors.

Benefits of Partnering with a B2B SEO Agency:

Freshboost, a B2B SEO agency, leverages its deep understanding of the Indian market to create custom SEO strategies for SMEs. We recognize that each SME is unique, with its own set of challenges and opportunities. 

Freshboost tailors its approach to these unique needs, crafting SEO strategies that align with your business goals, target audience, and market dynamics. This customized, local expertise can be the game-changer for an SME looking to establish a strong online presence

For a fraction of your marketing budget, you get:

Expertise: We live and breathe search engine optimization. Our teams are well-versed in the latest SEO trends, algorithms, and best practices, providing a level of expertise that may be challenging for an SME to develop in-house.

Tools: Freshboost uses advanced tools for keyword research, SEO audits, competitor analysis, tracking rankings, and more. These tools provide crucial insights that can drive more effective strategies.

Ongoing Support: SEO isn't a one-and-done task. It requires ongoing optimization and adjustments based on changing algorithms, market trends, and business needs. We provides continuous support, adjusting strategies as needed to ensure your SME stays ahead of the game.



Webflow plans cost

Webflow has varied plans depending on your requirements.
The lowest plans start from $14 and the highest can go above $300/month for enterprise sites.

Developer cost

Most custom web-flow websites require additional HTML, and CSS code to change the appearance and this will require a developer. 
$25/hour to $150/hour depending on regions

Designer cost

The custom Webflow site will have a custom design, which will require a design.
Starts from $50/hour and upwards depending on Region


Webflow uses integration to work with third-party data sites or apps like Zapier.
Integrations like Zapier start at $19.99/month.

Site Type

E-commerce sites are heavy, while small business sites are light.
A small custom site can range from $3500. Whereas, ecommerce sites will start from $10,000 and above
Sydney SEO Conference‍Mar. 1, 2024‍Sydney, Australia‍
WTSFest London‍Mar. 8, 2024‍London, UK‍
PubCon‍Mar 4-6, 2024‍Las Vegas, US‍
SMX Munich‍Mar. 12 & 13, 2024‍Munich, Germany‍
SMX Paris‍Mar. 14 & 15, 2024‍Paris, France‍
Friends of Search‍Mar. 21, 2024‍Amsterdam, Netherlands‍
SEO Mastery Summit‍Apr. 9 - 11, 2024‍Ho Chi Minh City, Vietnam‍
BrightonSEO‍Apr. 24 & 25, 2024 / Oct. 3 & 4, 2024‍Brighton, UK‍
Mozcon‍Jun. 3 & 4, 2024‍Seattle, US‍
WTSFest Berlin‍Jun. 7, 2024‍Berlin, Germany‍
LondonSEO XL‍Jun. 13, 2024‍London, UK‍
SEO on the Beach‍Jun. 14 & 15, 2024‍La Manga, Spain‍
WTSFest USA‍Sep. 19, 2024‍Philadelphia, US‍
Chiang Mai SEO Conference‍Nov 22 & 23‍Chiang Mai, Thailand‍
International Search Summit‍Nov. 14, 2024‍Barcelona, Spain‍
BrightonSEO (US edition)‍Nov. 19 & 20, 2024‍
San Diego, US
November 2023 reviews update8 Nov 202329 days
November 2023 core update2 Nov 202325 days, 21 hours
October 2023 core update5 Oct 202313 days, 23 hours
Ranking is experiencing an ongoing issue5 Oct 202326 days
October 2023 spam update4 Oct 202315 days, 12 hours
September 2023 helpful content update14 Sep 202313 days, 11 hours
August 2023 core update22 Aug 202316 days, 3 hours
April 2023 reviews update12 Apr 202313 days, 2 hours
March 2023 core update15 Mar 202313 days, 7 hours
February 2023 product reviews update21 Feb 202314 days

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Frequently asked questions

Is SEO important for eCommerce platforms?

Yes, SEO is crucial for eCommerce platforms. It enhances visibility on search engines, attracts potential customers, and improves the chances of higher conversion rates, ultimately boosting online sales.

How to increase eCommerce sales with SEO?

To boost eCommerce sales with SEO, focus on keyword optimization, create high-quality and relevant content, optimize product pages, improve website speed, utilize social media, encourage customer reviews, and invest in a mobile-friendly design.

How Is SEO for E-commerce Different?

SEO for E-commerce differs in product-focused optimization, dealing with large inventories, optimizing product pages, handling duplicate content issues, addressing seasonal fluctuations, and focusing on user experience to encourage conversions. It's a specialized approach tailored for online retail.

Which Ecommerce Platform is Best for SEO?

There is no one-size-fits-all answer. Popular platforms like Shopify, WooCommerce, and Magento offer good SEO capabilities. The best choice depends on your business needs, content management preferences, and technical expertise.

What are the benefits of SEO for eCommerce Platform?

SEO for eCommerce platforms brings increased organic traffic, higher visibility in search engine results, improved user experience, enhanced credibility, and better chances of converting leads into customers, leading to increased sales and revenue.

Frequently asked questions

Is pay-per-click advertising worth it?

PPC advertising offers targeted reach, measurable results, and fast outcomes, making it valuable for businesses. It allows precise audience targeting and provides detailed analytics for performance tracking. While it delivers quick results, it requires ongoing investment and time for management. Additionally, competitiveness in certain industries can raise costs and pose challenges.

How is ranking different when comparing PPC vs SEO?

PPC: Paid placement based on bidding and ad quality for immediate results and precise targeting.SEO: Organic ranking influenced by website quality and content relevance, takes time to build and maintain.

How Is SEO for E-commerce Different?

SEO for E-commerce differs in product-focused optimization, dealing with large inventories, optimizing product pages, handling duplicate content issues, addressing seasonal fluctuations, and focusing on user experience to encourage conversions. It's a specialized approach tailored for online retail.

How do SEO and PPC work together?

SEO and PPC complement each other by improving online visibility and driving traffic. PPC provides keyword insights for SEO, while SEO informs PPC strategies. PPC serves as a testing ground for SEO keywords, enhancing organic optimization efforts. Together, they increase SERP visibility, optimize landing pages, and improve user experience and conversions. Additionally, PPC data informs SEO content strategies, resulting in better online performance overall.

How much do PPC agencies charge?

PPC agencies offer services to assist businesses in handling their PPC campaigns, with costs typically ranging from $350 to $5,000 monthly or 12 to 30% of ad spend per month.

Frequently asked questions

What criteria should I consider when selecting an SEO agency?

When looking at how to choose an SEO agency, you’ll need to go through any available client testimonials that’ll be available in their website. Also, check if they’re transparent about their business approach to you and whether they possess a multi-disciplinary team.

How can I assess and evaluate the capabilities of an SEO agency?

When you research how to choose an SEO agency, you can evaluate their capabilities beforehand by going through their previous sample works, going through client testimonials and also going through community forums to check for reviews regarding the SEO Agency you’re looking out for.

What factors should I weigh when choosing an SEO specialist?

The factors that influence your question of how to choose an SEO agency should be to check if their portfolio is diverse, and whether they have good client testimonials, and they don’t guarantee you top ranks in Google’s search results.

What steps should I take to pick a local SEO company for my business?

Go through the company’s portfolio that is publicly available. Also, while looking for pointers on how to choose an SEO agency for your business, you can go through your local SEO agency’s client testimonials and research the company’s cultural dynamics.

Frequently asked questions

What is Plastic Surgery SEO?

Plastic surgery SEO is a specific type of search engine optimization (SEO) focused on attracting potential patients to a plastic surgeon's website. It involves various tactics to improve the website's visibility in search engine results for relevant keywords.

Why SEO for Plastic Surgeons Is Important?

SEO is an essential tool for plastic surgeons seeking to increase online visibility, rank high on SERP, attract qualified leads, and ultimately convert them into patients.

How long does it take for medical SEO to work?

Based on SEO strategies and the quality of content, initial improvements can be expected within the first three months. Achieving top positions in search results and driving traffic typically takes an average of six months.

How do you get plastic surgery leads?

Utilize 3D visualizations, Content Marketing & Webchat, patient-focused blogs, testimonials, mobile optimization, and SEO to generate plastic surgery leads.

Frequently asked questions

What is manufacturing SEO?

Manufacturing SEO involves optimizing a manufacturer's online presence to improve search engine rankings and visibility, attracting potential clients and enhancing brand awareness.

How does SEO benefit a manufacturing company?

SEO benefits manufacturing companies by increasing online visibility, attracting targeted leads, and establishing credibility, ultimately boosting brand awareness and facilitating business growth.

How can manufacturing companies improve SEO?

Manufacturing companies can enhance SEO by optimizing website content, incorporating relevant keywords, improving site speed, and utilizing quality backlinks for a stronger online presence.

How do you get plastic surgery leadsWhat is the main mistake of SEO that manufacturing companies make??

The main SEO mistake manufacturing companies make is neglecting to focus on industry-specific keywords and failing to regularly update and optimize their online content for search engines.