20-point B2B SEO checklist to get more leads

20-point B2B SEO checklist to get more leads

Posted on
May 19, 2023

Navigating the complex world of B2B marketing? One essential aspect you can't ignore is search engine optimization (SEO). It's a powerful tool that helps your website rank higher on search engine result pages, increasing its visibility. 

This prominence is crucial for businesses operating in a B2B context. Why? Because the purchasing process here often starts with online research. 

Therefore, an optimized website stands a better chance of attracting, engaging, and converting potential clients. 

Challenges in B2B SEO

In the B2B world, the content often needs to cater to multiple decision-makers, each with their own information requirements and preferences. This means a one-size-fits-all approach to SEO might not deliver the desired results. Instead, B2B companies need to create diverse, in-depth, and high-quality content that caters to different stages of the long sales funnel.

Struggling to get organic leads from your website? Get a free SEO B2B audit in 48 hours! We'll mail you a video report + 10 actionable tips.

Moreover, the highly specific and technical nature of B2B products or services often means that the keywords with the highest conversion potential are low-volume. This is in contrast to B2C, where high-volume keywords often lead to conversions. In such scenarios, focusing on long-tail keywords and creating content clusters around specific themes becomes critical.

While every item on this checklist is essential, the most important takeaway is to always prioritize the needs and interests of your target audience. The ultimate goal of SEO is not just to achieve higher search engine rankings, but to connect with your audience, build trust, and guide them through their buyer's journey.

Additionally, unlike B2C, where purchases can be driven by emotional triggers, B2B purchases are logic and ROI-driven. As a result, your content needs to not only be visible but also capable of establishing your brand's credibility, showcasing thought leadership, and demonstrating clear value to potential customers.

With these unique challenges in mind, it is evident that B2B SEO requires a strategic and nuanced approach.

We have created this B2B SEO checklist to help guide your efforts. This comprehensive list has been divided into key focus areas: On-Page SEO, Off-Page SEO, Technical SEO, Content, and Analytics & Reporting. By considering each of these areas, you can create a well-rounded, effective B2B SEO strategy that drives results and supports your business goals. Now, let's delve into the checklist.

On-Page SEO

Keyword Optimization: Place keywords strategically throughout the content. This includes title tags, headers, meta descriptions, and within the body content itself. Avoid keyword stuffing and maintain a natural flow.

Content Quality: Your content should be unique, relevant, and provide value to your audience. This increases the chance of it ranking higher in search results.

URL Structure: Ensure your URLs are SEO-friendly. They should be concise, understandable, and include the main keywords for each page.

Internal Linking: Use internal links wisely. They should help visitors navigate your website, establish an information hierarchy for the given website and spread link equity around websites.

Meta Descriptions: Craft unique and compelling meta descriptions for each page. These descriptions should contain your target keyword and accurately summarize the content of the page.

Read more: Enhance your SEO strategy with Google’s latest guide on link-building best practices

Off-Page SEO

Backlink Building: Aim to gain high-quality backlinks from reputable sites. Backlinks are a major ranking factor, showing search engines that your content is trustworthy and authoritative.

Social Signals: Although not a direct ranking factor, social signals (likes, shares, comments) on platforms like LinkedIn, Twitter, or Facebook can contribute to your site's visibility and traffic.

Influencer Outreach: Collaborating with influencers in your industry can help boost your visibility. This could involve guest blogging, product reviews, or mentions.

Brand Mentions: Encourage and monitor brand mentions across the web. This could be in the form of blog comments, forums, or other online discussions. Google views brand mentions as a trust signal.

Directory Listings: Ensure your business is listed in relevant online directories. These listings should be consistent and accurate for Local SEO.

Click here to get your free SEO Audit now.

Technical SEO

Website Performance: Ensure your website loads quickly. Slow loading times can deter users and negatively impact your search rankings. Tools like Google's PageSpeed Insights can help you analyze your site's performance.

Mobile Optimization: With the majority of web traffic now mobile, it's crucial your site is mobile-friendly. Use a responsive design that adapts to different screen sizes.

SSL: Make sure your website uses HTTPS, indicating the secure transfer of data. This is a ranking factor and a key trust signal for users.

Sitemap: Create a clear and updated sitemap to help search engines understand the structure of your site and index your pages more effectively.

Crawlability and Indexability: Search engines should be able to easily crawl and index your site. Use a robots.txt file to guide search engine bots and fix any crawl errors reported in Google Search Console.

Wanna design and develop a website that drives more leads? Click here to get your free Web Audit now!

Content Marketing:

Content Strategy: Develop a solid content strategy based on your audience's needs and preferences. This should align with the buyer's journey and answer their questions at each stage.

Quality Over Quantity: Always prioritize the quality of your content. It should provide value to your audience, be well-written, and free of errors.

Diverse Content Types: Don't limit yourself to text-based content. Use videos, infographics, podcasts, and other content types to engage your audience.

Voice Search Optimization: With the rise of digital assistants, create content that caters to voice searches. This often involves using more natural, conversational language.

Content Refresh: Regularly update and refresh your content to keep it relevant. This can involve updating stats, adding new information, or optimizing existing content based on current SEO trends.

Check out the recent blog on: Why is content marketing for financial services crucial?

Analytics and Reporting

Set Up Tracking: Use tools like Google Analytics and Google Tag Manager to set up tracking on your website. This will allow you to monitor your traffic sources, user behavior, and conversion paths.

Goal Setting: Define what success looks like for your SEO strategy and set measurable goals. These could include rankings, organic traffic, conversion rate, or other KPIs.

Regular Reporting: Develop regular reports to share with your team or clients. These should include progress on your KPIs, changes in rankings or traffic, and any notable trends or observations.

Use Google Search Console: Regularly check Google Search Console for any website issues like crawl errors or manual actions. It also provides valuable information about search queries leading to your website.

Conversion Tracking: Make sure you're tracking conversions. This could be form submissions, phone calls, downloads, or any other action you want users to take. Understanding where conversions come from helps you understand which of your efforts are most effective.

By strategically implementing the practices from this checklist, you're setting a strong foundation for your SEO strategy that will not only boost your online presence but will also drive high-quality leads, enhance your brand reputation, and ultimately, fuel your business growth.

Stay persistent, keep measuring and refining your strategies, and soon, you'll start to see the fruitful results of your diligent B2B SEO efforts. Good luck on your SEO journey!

Get in touch with us to grow your leads!

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Webflow plans cost

Webflow has varied plans depending on your requirements.
The lowest plans start from $14 and the highest can go above $300/month for enterprise sites.

Developer cost

Most custom web-flow websites require additional HTML, and CSS code to change the appearance and this will require a developer. 
$25/hour to $150/hour depending on regions

Designer cost

The custom Webflow site will have a custom design, which will require a design.
Starts from $50/hour and upwards depending on Region


Webflow uses integration to work with third-party data sites or apps like Zapier.
Integrations like Zapier start at $19.99/month.

Site Type

E-commerce sites are heavy, while small business sites are light.
A small custom site can range from $3500. Whereas, ecommerce sites will start from $10,000 and above
Sydney SEO Conference‍Mar. 1, 2024‍Sydney, Australia‍
WTSFest London‍Mar. 8, 2024‍London, UK‍
PubCon‍Mar 4-6, 2024‍Las Vegas, US‍
SMX Munich‍Mar. 12 & 13, 2024‍Munich, Germany‍
SMX Paris‍Mar. 14 & 15, 2024‍Paris, France‍
Friends of Search‍Mar. 21, 2024‍Amsterdam, Netherlands‍
SEO Mastery Summit‍Apr. 9 - 11, 2024‍Ho Chi Minh City, Vietnam‍
BrightonSEO‍Apr. 24 & 25, 2024 / Oct. 3 & 4, 2024‍Brighton, UK‍
Mozcon‍Jun. 3 & 4, 2024‍Seattle, US‍
WTSFest Berlin‍Jun. 7, 2024‍Berlin, Germany‍
LondonSEO XL‍Jun. 13, 2024‍London, UK‍
SEO on the Beach‍Jun. 14 & 15, 2024‍La Manga, Spain‍
WTSFest USA‍Sep. 19, 2024‍Philadelphia, US‍
Chiang Mai SEO Conference‍Nov 22 & 23‍Chiang Mai, Thailand‍
International Search Summit‍Nov. 14, 2024‍Barcelona, Spain‍
BrightonSEO (US edition)‍Nov. 19 & 20, 2024‍
San Diego, US
November 2023 reviews update8 Nov 202329 days
November 2023 core update2 Nov 202325 days, 21 hours
October 2023 core update5 Oct 202313 days, 23 hours
Ranking is experiencing an ongoing issue5 Oct 202326 days
October 2023 spam update4 Oct 202315 days, 12 hours
September 2023 helpful content update14 Sep 202313 days, 11 hours
August 2023 core update22 Aug 202316 days, 3 hours
April 2023 reviews update12 Apr 202313 days, 2 hours
March 2023 core update15 Mar 202313 days, 7 hours
February 2023 product reviews update21 Feb 202314 days

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Frequently asked questions

Is SEO important for eCommerce platforms?

Yes, SEO is crucial for eCommerce platforms. It enhances visibility on search engines, attracts potential customers, and improves the chances of higher conversion rates, ultimately boosting online sales.

How to increase eCommerce sales with SEO?

To boost eCommerce sales with SEO, focus on keyword optimization, create high-quality and relevant content, optimize product pages, improve website speed, utilize social media, encourage customer reviews, and invest in a mobile-friendly design.

How Is SEO for E-commerce Different?

SEO for E-commerce differs in product-focused optimization, dealing with large inventories, optimizing product pages, handling duplicate content issues, addressing seasonal fluctuations, and focusing on user experience to encourage conversions. It's a specialized approach tailored for online retail.

Which Ecommerce Platform is Best for SEO?

There is no one-size-fits-all answer. Popular platforms like Shopify, WooCommerce, and Magento offer good SEO capabilities. The best choice depends on your business needs, content management preferences, and technical expertise.

What are the benefits of SEO for eCommerce Platform?

SEO for eCommerce platforms brings increased organic traffic, higher visibility in search engine results, improved user experience, enhanced credibility, and better chances of converting leads into customers, leading to increased sales and revenue.

Frequently asked questions

Is pay-per-click advertising worth it?

PPC advertising offers targeted reach, measurable results, and fast outcomes, making it valuable for businesses. It allows precise audience targeting and provides detailed analytics for performance tracking. While it delivers quick results, it requires ongoing investment and time for management. Additionally, competitiveness in certain industries can raise costs and pose challenges.

How is ranking different when comparing PPC vs SEO?

PPC: Paid placement based on bidding and ad quality for immediate results and precise targeting.SEO: Organic ranking influenced by website quality and content relevance, takes time to build and maintain.

How Is SEO for E-commerce Different?

SEO for E-commerce differs in product-focused optimization, dealing with large inventories, optimizing product pages, handling duplicate content issues, addressing seasonal fluctuations, and focusing on user experience to encourage conversions. It's a specialized approach tailored for online retail.

How do SEO and PPC work together?

SEO and PPC complement each other by improving online visibility and driving traffic. PPC provides keyword insights for SEO, while SEO informs PPC strategies. PPC serves as a testing ground for SEO keywords, enhancing organic optimization efforts. Together, they increase SERP visibility, optimize landing pages, and improve user experience and conversions. Additionally, PPC data informs SEO content strategies, resulting in better online performance overall.

How much do PPC agencies charge?

PPC agencies offer services to assist businesses in handling their PPC campaigns, with costs typically ranging from $350 to $5,000 monthly or 12 to 30% of ad spend per month.

Frequently asked questions

What criteria should I consider when selecting an SEO agency?

When looking at how to choose an SEO agency, you’ll need to go through any available client testimonials that’ll be available in their website. Also, check if they’re transparent about their business approach to you and whether they possess a multi-disciplinary team.

How can I assess and evaluate the capabilities of an SEO agency?

When you research how to choose an SEO agency, you can evaluate their capabilities beforehand by going through their previous sample works, going through client testimonials and also going through community forums to check for reviews regarding the SEO Agency you’re looking out for.

What factors should I weigh when choosing an SEO specialist?

The factors that influence your question of how to choose an SEO agency should be to check if their portfolio is diverse, and whether they have good client testimonials, and they don’t guarantee you top ranks in Google’s search results.

What steps should I take to pick a local SEO company for my business?

Go through the company’s portfolio that is publicly available. Also, while looking for pointers on how to choose an SEO agency for your business, you can go through your local SEO agency’s client testimonials and research the company’s cultural dynamics.

Frequently asked questions

What is Plastic Surgery SEO?

Plastic surgery SEO is a specific type of search engine optimization (SEO) focused on attracting potential patients to a plastic surgeon's website. It involves various tactics to improve the website's visibility in search engine results for relevant keywords.

Why SEO for Plastic Surgeons Is Important?

SEO is an essential tool for plastic surgeons seeking to increase online visibility, rank high on SERP, attract qualified leads, and ultimately convert them into patients.

How long does it take for medical SEO to work?

Based on SEO strategies and the quality of content, initial improvements can be expected within the first three months. Achieving top positions in search results and driving traffic typically takes an average of six months.

How do you get plastic surgery leads?

Utilize 3D visualizations, Content Marketing & Webchat, patient-focused blogs, testimonials, mobile optimization, and SEO to generate plastic surgery leads.

Frequently asked questions

What is manufacturing SEO?

Manufacturing SEO involves optimizing a manufacturer's online presence to improve search engine rankings and visibility, attracting potential clients and enhancing brand awareness.

How does SEO benefit a manufacturing company?

SEO benefits manufacturing companies by increasing online visibility, attracting targeted leads, and establishing credibility, ultimately boosting brand awareness and facilitating business growth.

How can manufacturing companies improve SEO?

Manufacturing companies can enhance SEO by optimizing website content, incorporating relevant keywords, improving site speed, and utilizing quality backlinks for a stronger online presence.

How do you get plastic surgery leadsWhat is the main mistake of SEO that manufacturing companies make??

The main SEO mistake manufacturing companies make is neglecting to focus on industry-specific keywords and failing to regularly update and optimize their online content for search engines.