B2B SEO need not be boring: 5 ways you can jazz up your organic marketing efforts

Posted on
May 5, 2023

The world of B2B SEO can often feel like an endless sea of repetitive strategies and overused tactics. 

But what if we told you that B2B SEO doesn't have to be boring? It's true – there's a wealth of untapped potential when it comes to creative approaches that can make a significant impact on your digital marketing efforts.

In this article, we'll explore innovative and fresh ideas that can invigorate your B2B SEO strategy, moving beyond the traditional playbook. 

By integrating these creative solutions, your business can not only pique the interest of your target audience but also distinguish itself from competitors in an increasingly crowded digital space. So, let's dive in and discover how you can transform your B2B SEO strategy from mundane to captivating while maintaining the professional standards that your industry demands. 

Five ways to jazz up B2B organic marketing

Bring gamification to B2B SEO

Add a touch of excitement to your B2B SEO strategy by embracing gamification. Craft engaging interactive quizzes, puzzles, and challenges that are centered around industry keywords and themes. By capturing the attention of users and motivating them to share your content, you can foster a more dynamic experience while simultaneously increasing backlinks and elevating search rankings.

One Hot Tip: 

If you’re a B2B marketer in the real estate industry, consider creating a virtual property hunting game where users have to solve location-based riddles to uncover hidden listings. Offer rewards, such as a free consultation or discounted property management services, to users who successfully complete the game. 

Collaborating with influencers works not just for B2C

Forge strategic partnerships with industry influencers to co-create content that seamlessly blends their expertise with your brand's unique message. By collaborating on interviews, podcasts, or co-authored articles, you can tap into their established audience, strengthen trust and authority, and produce valuable content that is more likely to be shared and linked to – all of which contribute to enhanced SEO performance.

One Hot Tip: Sticking to the same industry -- real estate -- partner with a well-known interior designer or architect to create a blog post or video series on "Design Trends for Commercial Spaces" or "The Future of Green Building Design." 

Bring back storytelling to SEO

Develop engaging stories that revolve around your brand, products, or services, resonating with your target audience. This can include case studies, customer success stories, or narratives that showcase the impact of your solutions. 

One Hot Tip: If you’re a marketer in a manufacturing firm, think about creating a behind-the-scenes video series or article that demonstrates how your company's innovative processes or cutting-edge technology have improved efficiency or product quality. 

Content arbitrage: Industry Newsjacking

Keep a close eye on industry news and emerging trends, seizing opportunities to create timely, relevant content that connects to current events. This approach can boost your brand's visibility, showcase your expertise, and establish authority within your industry, all while enhancing your SEO efforts.

One Hot Tip: A fintech firm can monitor the latest regulatory updates or breakthroughs in blockchain technology, and quickly publish informative articles or social media posts that provide your perspective on the implications for your sector. This timely content will demonstrate your thought leadership and could lead to increased shares and backlinks.

(Virtual) event is the new organic

Organize webinars, live Q&A sessions, or industry panel discussions that focus on hot topics, trends, or pain points in your industry. Promote these events through targeted SEO efforts, such as optimizing event pages for relevant keywords and using schema markup. After the event, repurpose the content into blog posts, infographics, or videos, which can further boost your SEO efforts while providing valuable and engaging content.

One Hot Tip:  A SaaS B2B marketer should never shy away from talking about your product. Keep hosting webinar series featuring in-depth tutorials and best practices for utilizing your software to improve business operations.

So, B2B SEO need not be a dull, monotonous affair. 

If you're looking to revitalize your B2B SEO strategy and want to work with an agency that focuses on delivering tangible results, consider partnering with Freshboost. As a B2B SEO agency, we prioritize generating leads and increasing revenue over chasing vanity metrics. Get in touch with us today and let's work together to make B2B SEO more exciting and effective for your company.

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