B2B SEO need not be boring: 5 ways you can jazz up your organic marketing efforts

B2B SEO need not be boring: 5 ways you can jazz up your organic marketing efforts

Posted on
May 5, 2023

The world of B2B SEO can often feel like an endless sea of repetitive strategies and overused tactics. 

But what if we told you that B2B SEO doesn't have to be boring? It's true – there's a wealth of untapped potential when it comes to creative approaches that can make a significant impact on your digital marketing efforts.

In this article, we'll explore innovative and fresh ideas that can invigorate your B2B SEO strategy, moving beyond the traditional playbook. 

By integrating these creative solutions, your business can not only pique the interest of your target audience but also distinguish itself from competitors in an increasingly crowded digital space. So, let's dive in and discover how you can transform your B2B SEO strategy from mundane to captivating while maintaining the professional standards that your industry demands. 

Five ways to jazz up B2B organic marketing

Bring gamification to B2B SEO

Add a touch of excitement to your B2B SEO strategy by embracing gamification. Craft engaging interactive quizzes, puzzles, and challenges that are centered around industry keywords and themes. By capturing the attention of users and motivating them to share your content, you can foster a more dynamic experience while simultaneously increasing backlinks and elevating search rankings.

One Hot Tip: 

If you’re a B2B marketer in the real estate industry, consider creating a virtual property hunting game where users have to solve location-based riddles to uncover hidden listings. Offer rewards, such as a free consultation or discounted property management services, to users who successfully complete the game. 

Collaborating with influencers works not just for B2C

Forge strategic partnerships with industry influencers to co-create content that seamlessly blends their expertise with your brand's unique message. By collaborating on interviews, podcasts, or co-authored articles, you can tap into their established audience, strengthen trust and authority, and produce valuable content that is more likely to be shared and linked to – all of which contribute to enhanced SEO performance.

One Hot Tip: Sticking to the same industry -- real estate -- partner with a well-known interior designer or architect to create a blog post or video series on "Design Trends for Commercial Spaces" or "The Future of Green Building Design." 

Bring back storytelling to SEO

Develop engaging stories that revolve around your brand, products, or services, resonating with your target audience. This can include case studies, customer success stories, or narratives that showcase the impact of your solutions. 

One Hot Tip: If you’re a marketer in a manufacturing firm, think about creating a behind-the-scenes video series or article that demonstrates how your company's innovative processes or cutting-edge technology have improved efficiency or product quality. 

Content arbitrage: Industry Newsjacking

Keep a close eye on industry news and emerging trends, seizing opportunities to create timely, relevant content that connects to current events. This approach can boost your brand's visibility, showcase your expertise, and establish authority within your industry, all while enhancing your SEO efforts.

One Hot Tip: A fintech firm can monitor the latest regulatory updates or breakthroughs in blockchain technology, and quickly publish informative articles or social media posts that provide your perspective on the implications for your sector. This timely content will demonstrate your thought leadership and could lead to increased shares and backlinks.

(Virtual) event is the new organic

Organize webinars, live Q&A sessions, or industry panel discussions that focus on hot topics, trends, or pain points in your industry. Promote these events through targeted SEO efforts, such as optimizing event pages for relevant keywords and using schema markup. After the event, repurpose the content into blog posts, infographics, or videos, which can further boost your SEO efforts while providing valuable and engaging content.

One Hot Tip:  A SaaS B2B marketer should never shy away from talking about your product. Keep hosting webinar series featuring in-depth tutorials and best practices for utilizing your software to improve business operations.

So, B2B SEO need not be a dull, monotonous affair. 

If you're looking to revitalize your B2B SEO strategy and want to work with an agency that focuses on delivering tangible results, consider partnering with Freshboost. As a B2B SEO agency, we prioritize generating leads and increasing revenue over chasing vanity metrics. Get in touch with us today and let's work together to make B2B SEO more exciting and effective for your company.



Webflow plans cost

Webflow has varied plans depending on your requirements.
The lowest plans start from $14 and the highest can go above $300/month for enterprise sites.

Developer cost

Most custom web-flow websites require additional HTML, and CSS code to change the appearance and this will require a developer. 
$25/hour to $150/hour depending on regions

Designer cost

The custom Webflow site will have a custom design, which will require a design.
Starts from $50/hour and upwards depending on Region


Webflow uses integration to work with third-party data sites or apps like Zapier.
Integrations like Zapier start at $19.99/month.

Site Type

E-commerce sites are heavy, while small business sites are light.
A small custom site can range from $3500. Whereas, ecommerce sites will start from $10,000 and above
Sydney SEO Conference‍Mar. 1, 2024‍Sydney, Australia‍
WTSFest London‍Mar. 8, 2024‍London, UK‍
PubCon‍Mar 4-6, 2024‍Las Vegas, US‍
SMX Munich‍Mar. 12 & 13, 2024‍Munich, Germany‍
SMX Paris‍Mar. 14 & 15, 2024‍Paris, France‍
Friends of Search‍Mar. 21, 2024‍Amsterdam, Netherlands‍
SEO Mastery Summit‍Apr. 9 - 11, 2024‍Ho Chi Minh City, Vietnam‍
BrightonSEO‍Apr. 24 & 25, 2024 / Oct. 3 & 4, 2024‍Brighton, UK‍
Mozcon‍Jun. 3 & 4, 2024‍Seattle, US‍
WTSFest Berlin‍Jun. 7, 2024‍Berlin, Germany‍
LondonSEO XL‍Jun. 13, 2024‍London, UK‍
SEO on the Beach‍Jun. 14 & 15, 2024‍La Manga, Spain‍
WTSFest USA‍Sep. 19, 2024‍Philadelphia, US‍
Chiang Mai SEO Conference‍Nov 22 & 23‍Chiang Mai, Thailand‍
International Search Summit‍Nov. 14, 2024‍Barcelona, Spain‍
BrightonSEO (US edition)‍Nov. 19 & 20, 2024‍
San Diego, US
November 2023 reviews update8 Nov 202329 days
November 2023 core update2 Nov 202325 days, 21 hours
October 2023 core update5 Oct 202313 days, 23 hours
Ranking is experiencing an ongoing issue5 Oct 202326 days
October 2023 spam update4 Oct 202315 days, 12 hours
September 2023 helpful content update14 Sep 202313 days, 11 hours
August 2023 core update22 Aug 202316 days, 3 hours
April 2023 reviews update12 Apr 202313 days, 2 hours
March 2023 core update15 Mar 202313 days, 7 hours
February 2023 product reviews update21 Feb 202314 days

Team Freshboost
Team Freshboost
Get a free SEO audit. Turn your website into a revenue engine
Audit my website now

Frequently asked questions

Is SEO important for eCommerce platforms?

Yes, SEO is crucial for eCommerce platforms. It enhances visibility on search engines, attracts potential customers, and improves the chances of higher conversion rates, ultimately boosting online sales.

How to increase eCommerce sales with SEO?

To boost eCommerce sales with SEO, focus on keyword optimization, create high-quality and relevant content, optimize product pages, improve website speed, utilize social media, encourage customer reviews, and invest in a mobile-friendly design.

How Is SEO for E-commerce Different?

SEO for E-commerce differs in product-focused optimization, dealing with large inventories, optimizing product pages, handling duplicate content issues, addressing seasonal fluctuations, and focusing on user experience to encourage conversions. It's a specialized approach tailored for online retail.

Which Ecommerce Platform is Best for SEO?

There is no one-size-fits-all answer. Popular platforms like Shopify, WooCommerce, and Magento offer good SEO capabilities. The best choice depends on your business needs, content management preferences, and technical expertise.

What are the benefits of SEO for eCommerce Platform?

SEO for eCommerce platforms brings increased organic traffic, higher visibility in search engine results, improved user experience, enhanced credibility, and better chances of converting leads into customers, leading to increased sales and revenue.

Frequently asked questions

Is pay-per-click advertising worth it?

PPC advertising offers targeted reach, measurable results, and fast outcomes, making it valuable for businesses. It allows precise audience targeting and provides detailed analytics for performance tracking. While it delivers quick results, it requires ongoing investment and time for management. Additionally, competitiveness in certain industries can raise costs and pose challenges.

How is ranking different when comparing PPC vs SEO?

PPC: Paid placement based on bidding and ad quality for immediate results and precise targeting.SEO: Organic ranking influenced by website quality and content relevance, takes time to build and maintain.

How Is SEO for E-commerce Different?

SEO for E-commerce differs in product-focused optimization, dealing with large inventories, optimizing product pages, handling duplicate content issues, addressing seasonal fluctuations, and focusing on user experience to encourage conversions. It's a specialized approach tailored for online retail.

How do SEO and PPC work together?

SEO and PPC complement each other by improving online visibility and driving traffic. PPC provides keyword insights for SEO, while SEO informs PPC strategies. PPC serves as a testing ground for SEO keywords, enhancing organic optimization efforts. Together, they increase SERP visibility, optimize landing pages, and improve user experience and conversions. Additionally, PPC data informs SEO content strategies, resulting in better online performance overall.

How much do PPC agencies charge?

PPC agencies offer services to assist businesses in handling their PPC campaigns, with costs typically ranging from $350 to $5,000 monthly or 12 to 30% of ad spend per month.

Frequently asked questions

What criteria should I consider when selecting an SEO agency?

When looking at how to choose an SEO agency, you’ll need to go through any available client testimonials that’ll be available in their website. Also, check if they’re transparent about their business approach to you and whether they possess a multi-disciplinary team.

How can I assess and evaluate the capabilities of an SEO agency?

When you research how to choose an SEO agency, you can evaluate their capabilities beforehand by going through their previous sample works, going through client testimonials and also going through community forums to check for reviews regarding the SEO Agency you’re looking out for.

What factors should I weigh when choosing an SEO specialist?

The factors that influence your question of how to choose an SEO agency should be to check if their portfolio is diverse, and whether they have good client testimonials, and they don’t guarantee you top ranks in Google’s search results.

What steps should I take to pick a local SEO company for my business?

Go through the company’s portfolio that is publicly available. Also, while looking for pointers on how to choose an SEO agency for your business, you can go through your local SEO agency’s client testimonials and research the company’s cultural dynamics.

Frequently asked questions

What is Plastic Surgery SEO?

Plastic surgery SEO is a specific type of search engine optimization (SEO) focused on attracting potential patients to a plastic surgeon's website. It involves various tactics to improve the website's visibility in search engine results for relevant keywords.

Why SEO for Plastic Surgeons Is Important?

SEO is an essential tool for plastic surgeons seeking to increase online visibility, rank high on SERP, attract qualified leads, and ultimately convert them into patients.

How long does it take for medical SEO to work?

Based on SEO strategies and the quality of content, initial improvements can be expected within the first three months. Achieving top positions in search results and driving traffic typically takes an average of six months.

How do you get plastic surgery leads?

Utilize 3D visualizations, Content Marketing & Webchat, patient-focused blogs, testimonials, mobile optimization, and SEO to generate plastic surgery leads.

Frequently asked questions

What is manufacturing SEO?

Manufacturing SEO involves optimizing a manufacturer's online presence to improve search engine rankings and visibility, attracting potential clients and enhancing brand awareness.

How does SEO benefit a manufacturing company?

SEO benefits manufacturing companies by increasing online visibility, attracting targeted leads, and establishing credibility, ultimately boosting brand awareness and facilitating business growth.

How can manufacturing companies improve SEO?

Manufacturing companies can enhance SEO by optimizing website content, incorporating relevant keywords, improving site speed, and utilizing quality backlinks for a stronger online presence.

How do you get plastic surgery leadsWhat is the main mistake of SEO that manufacturing companies make??

The main SEO mistake manufacturing companies make is neglecting to focus on industry-specific keywords and failing to regularly update and optimize their online content for search engines.