Wix vs Webflow: A detailed comparison

Wix vs Webflow: A detailed comparison

Posted on
May 22, 2023

Like an artist choosing between brushes, deciding on the right website builder can be the critical decision that turns your online canvas from drab to fab. Today, we're throwing Wix and Webflow into the ring for a head-to-head comparison. Both powerhouses in their own right, but which one will emerge victorious for your specific needs? Let's dive in.

We'll start with a summary of Wix and Webflow's strengths and weaknesses before we get into a detailed breakdown

Wix Strengths:

User-friendly: Wix's intuitive drag-and-drop interface makes it easy for beginners to create a professional-looking website.

Rich template library: Wix offers a vast selection of pre-made templates that can accommodate different industries and use-cases.

Integrated features: Wix provides an all-in-one solution, including hosting, domain registration, SSL certificates, and a range of features like blogging, e-commerce, and more.

Wix Weaknesses:

Limited customization: Wix does not offer the same level of design control or flexibility as Webflow. Once a template is selected, you can't switch it without rebuilding your website.

Performance: Websites built on Wix may load slower compared to those built on other platforms.

SEO limitations: While Wix has improved its SEO tools, it still lacks the advanced SEO capabilities offered by Webflow.

Looking to migrate from Wix to Webflow? Talk to us!

Webflow Strengths:

Deep customization possibilities: Webflow offers unparalleled design control, allowing for custom CSS and intricate site layouts.

Robust CMS: Webflow's CMS is powerful and flexible, allowing for custom content types and structured data.

Advanced SEO tools: Webflow provides comprehensive SEO tools that allow for a high level of customization, including meta tags, canonical tags, and auto-generated sitemaps.

Webflow Weaknesses:

Steep learning curve: Webflow's advanced features can be complex and intimidating for beginners.

Pricing: Webflow can be more expensive than Wix, especially for more advanced plans.

No built-in email marketing tools: Unlike Wix, Webflow does not offer integrated email marketing tools, requiring users to use third-party services for this purpose.

Wix vs Webflow: A detailed comparison

User Interface and Design:

Wix: Wix thrives on simplicity. With an intuitive drag-and-drop interface, it's the perfect choice for beginners. Offering hundreds of fully customizable templates across a range of industries, it's the quick, easy, and stylish solution for anyone looking to get a website up and running in no time.

Webflow: Unlike Wix, Webflow leans more towards the sophisticated end of the scale. Its visual interface is akin to a streamlined version of Photoshop, where everything is CSS and HTML - but visually represented. While this provides greater flexibility and control for those with a bit of design background, the learning curve might be steeper for the uninitiated.

SEO Performance:

Wix: Wix provides basic SEO tools that allow users to edit meta titles, meta descriptions, and alt text. They also offer the "SEO Wiz" - a free tool that generates a personalized SEO plan and is particularly handy for SEO beginners.

Webflow: On the other hand, Webflow provides a more extensive range of SEO tools, including automatic sitemap generation, easy 301 redirects, and Google schema support. These advanced features offer granular control over your website's SEO, ideal for users who are more SEO-conscious.

Mobile Responsiveness:

Wix: While Wix does offer mobile-responsive templates, the mobile editor is separate from the desktop editor, meaning adjustments must be made separately. This gives you more control but can also be time-consuming.

Webflow: With Webflow, you design your site once and it automatically scales for different devices, saving you significant tweaking time. Their approach is "mobile-first" and you can view how your design looks across different devices right within the builder.

Onboarding and Learning Curve:

Wix: Wix is designed to get you going right away. With the 'ADI' (Artificial Design Intelligence) feature, Wix can even design a unique website for you based on your answers to a few simple questions. Add that to their extensive help center and you've got a very beginner-friendly platform.

Webflow: With its advanced features, Webflow has a steeper learning curve. That being said, they do offer a variety of detailed tutorials and a comprehensive knowledge base to help new users become accustomed to the platform. So if you're up for a learning adventure, Webflow won't leave you stranded.

E-commerce Capabilities:

Wix: For those looking to set up an online store, Wix has you covered. Their e-commerce plan allows for product uploads, accepts secure online payments, manages inventory, and even lets you run sales and discounts. All the basics are there.

Webflow: E-commerce on Webflow, while more complex, offers a higher degree of customization. This includes dynamic product listing, custom shipping and tax settings, and even customer email customization. If you're planning a large or highly specialized e-commerce site, Webflow might be the way to go.

Blogging Capabilities:

Wix: Wix offers a fully integrated blogging platform. You can create categories, schedule posts, add a comments section, and even allow guest posts. Social media sharing is built-in, and you can enhance your SEO with customizable URLs.

Webflow: Webflow's CMS allows for fully custom blog designs, with a dynamic content feature that automatically populates your design with new posts. While it offers more design control, some standard features like commenting and social sharing require third-party integrations, adding a bit of complexity.

Multimedia Support:

Wix: With Wix, you can easily add photos, videos, and other media directly to your website. It supports a variety of file formats and offers a large library of free stock images. Wix also integrates with external platforms like Instagram and Flickr.

Webflow: Webflow supports direct embedding from a number of platforms like YouTube, Vimeo, and SoundCloud. For images, they offer responsive image loading, which adjusts the resolution based on the viewer's device for faster loading times. However, unlike Wix, they don't have a built-in stock image library.

Plugins and Extensions:

Wix: Wix boasts a large App Market with a variety of third-party integrations covering everything from analytics to booking systems. This offers a lot of flexibility in adding functionalities to your site.

Webflow: While Webflow doesn’t have a traditional plugin system like Wix, it does allow for custom code snippets, making it incredibly flexible for adding new features. However, this does require some knowledge of coding and may be more daunting for beginners.

Customization Options:

Wix: Wix provides a great degree of design customization within their templates. However, once a template is chosen, you can't switch to a different one without starting from scratch.

Webflow: Webflow is built for customization. The platform is more akin to a professional design tool, providing unparalleled control over every aspect of your site. This allows for complete creative freedom, though it may be overwhelming for some users.

Growth Potential:

Wix: Wix's platform is perfect for small to medium-sized businesses. While it does have scalability, at a certain point, more substantial enterprises may find the platform limiting.

Webflow: With its robust CMS, advanced SEO capabilities, and extensive customization features, Webflow is designed to scale. It can accommodate everything from a single landing page to a large online store or a complex multi-site network.

Pricing of each platform in relation to their features and capabilities:

Wix: Wix operates on a freemium model. You can create a basic website for free, but you'll need to upgrade to a paid plan to use your own domain name and access premium features. Wix’s paid plans are competitively priced and include hosting.

Webflow: Webflow uses a tiered pricing structure that scales with your needs, making it a more costly option. However, considering the level of design flexibility and advanced features, it could be worth the investment for larger businesses or design-heavy projects.

When to Choose Wix?

Choose Wix if you're after simplicity and speed. It's the perfect solution for non-tech savvy individuals, small business owners, or anyone looking for a straightforward way to establish an online presence. If you value intuitive design, a wealth of ready-to-go templates, and a robust set of features that won't break the bank, then Wix is the one for you.

When to Choose Webflow

Webflow shines when you're seeking total control and customizability. It's a smart pick for designers, developers, or anyone with a basic understanding of web design concepts. Choose Webflow if you're planning a complex, large-scale project, or if you want your website to grow seamlessly with your business.

Who Should Choose Wix

Wix is a great choice for:

- Beginners dipping their toes into website creation.

- Small to medium-sized businesses wanting a stylish website without needing coding knowledge.

- Bloggers, artists, and individuals who need a portfolio or personal website.

- Anyone who wants an ecommerce store but prefers a less technical setup process.

Who Should Choose Webflow

Webflow would be ideal for:

- Professionals with a background in design or web development.

- Large businesses or ecommerce stores requiring advanced and custom functionalities.

- Individuals or companies aiming for a unique site that stands out from the crowd.

- Those who need a flexible and scalable solution that can accommodate growth and change.

Looking to migrate from Wix to Webflow? Talk to us!

Confused about Which Tech Stack to Choose?

Remember, the best platform depends on your specific needs and skillset. If you're still unsure about which one to go for, don't fret! Schedule a free consultation with Freshboost. Our team of experts will help you understand your requirements better and guide you in choosing the tech stack that will serve you best.

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Webflow plans cost

Webflow has varied plans depending on your requirements.
The lowest plans start from $14 and the highest can go above $300/month for enterprise sites.

Developer cost

Most custom web-flow websites require additional HTML, and CSS code to change the appearance and this will require a developer. 
$25/hour to $150/hour depending on regions

Designer cost

The custom Webflow site will have a custom design, which will require a design.
Starts from $50/hour and upwards depending on Region


Webflow uses integration to work with third-party data sites or apps like Zapier.
Integrations like Zapier start at $19.99/month.

Site Type

E-commerce sites are heavy, while small business sites are light.
A small custom site can range from $3500. Whereas, ecommerce sites will start from $10,000 and above
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Frequently asked questions

Is SEO important for eCommerce platforms?

Yes, SEO is crucial for eCommerce platforms. It enhances visibility on search engines, attracts potential customers, and improves the chances of higher conversion rates, ultimately boosting online sales.

How to increase eCommerce sales with SEO?

To boost eCommerce sales with SEO, focus on keyword optimization, create high-quality and relevant content, optimize product pages, improve website speed, utilize social media, encourage customer reviews, and invest in a mobile-friendly design.

How Is SEO for E-commerce Different?

SEO for E-commerce differs in product-focused optimization, dealing with large inventories, optimizing product pages, handling duplicate content issues, addressing seasonal fluctuations, and focusing on user experience to encourage conversions. It's a specialized approach tailored for online retail.

Which Ecommerce Platform is Best for SEO?

There is no one-size-fits-all answer. Popular platforms like Shopify, WooCommerce, and Magento offer good SEO capabilities. The best choice depends on your business needs, content management preferences, and technical expertise.

What are the benefits of SEO for eCommerce Platform?

SEO for eCommerce platforms brings increased organic traffic, higher visibility in search engine results, improved user experience, enhanced credibility, and better chances of converting leads into customers, leading to increased sales and revenue.

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Is pay-per-click advertising worth it?

PPC advertising offers targeted reach, measurable results, and fast outcomes, making it valuable for businesses. It allows precise audience targeting and provides detailed analytics for performance tracking. While it delivers quick results, it requires ongoing investment and time for management. Additionally, competitiveness in certain industries can raise costs and pose challenges.

How is ranking different when comparing PPC vs SEO?

PPC: Paid placement based on bidding and ad quality for immediate results and precise targeting.SEO: Organic ranking influenced by website quality and content relevance, takes time to build and maintain.

How Is SEO for E-commerce Different?

SEO for E-commerce differs in product-focused optimization, dealing with large inventories, optimizing product pages, handling duplicate content issues, addressing seasonal fluctuations, and focusing on user experience to encourage conversions. It's a specialized approach tailored for online retail.

How do SEO and PPC work together?

SEO and PPC complement each other by improving online visibility and driving traffic. PPC provides keyword insights for SEO, while SEO informs PPC strategies. PPC serves as a testing ground for SEO keywords, enhancing organic optimization efforts. Together, they increase SERP visibility, optimize landing pages, and improve user experience and conversions. Additionally, PPC data informs SEO content strategies, resulting in better online performance overall.

How much do PPC agencies charge?

PPC agencies offer services to assist businesses in handling their PPC campaigns, with costs typically ranging from $350 to $5,000 monthly or 12 to 30% of ad spend per month.

Frequently asked questions

What criteria should I consider when selecting an SEO agency?

When looking at how to choose an SEO agency, you’ll need to go through any available client testimonials that’ll be available in their website. Also, check if they’re transparent about their business approach to you and whether they possess a multi-disciplinary team.

How can I assess and evaluate the capabilities of an SEO agency?

When you research how to choose an SEO agency, you can evaluate their capabilities beforehand by going through their previous sample works, going through client testimonials and also going through community forums to check for reviews regarding the SEO Agency you’re looking out for.

What factors should I weigh when choosing an SEO specialist?

The factors that influence your question of how to choose an SEO agency should be to check if their portfolio is diverse, and whether they have good client testimonials, and they don’t guarantee you top ranks in Google’s search results.

What steps should I take to pick a local SEO company for my business?

Go through the company’s portfolio that is publicly available. Also, while looking for pointers on how to choose an SEO agency for your business, you can go through your local SEO agency’s client testimonials and research the company’s cultural dynamics.

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What is Plastic Surgery SEO?

Plastic surgery SEO is a specific type of search engine optimization (SEO) focused on attracting potential patients to a plastic surgeon's website. It involves various tactics to improve the website's visibility in search engine results for relevant keywords.

Why SEO for Plastic Surgeons Is Important?

SEO is an essential tool for plastic surgeons seeking to increase online visibility, rank high on SERP, attract qualified leads, and ultimately convert them into patients.

How long does it take for medical SEO to work?

Based on SEO strategies and the quality of content, initial improvements can be expected within the first three months. Achieving top positions in search results and driving traffic typically takes an average of six months.

How do you get plastic surgery leads?

Utilize 3D visualizations, Content Marketing & Webchat, patient-focused blogs, testimonials, mobile optimization, and SEO to generate plastic surgery leads.

Frequently asked questions

What is manufacturing SEO?

Manufacturing SEO involves optimizing a manufacturer's online presence to improve search engine rankings and visibility, attracting potential clients and enhancing brand awareness.

How does SEO benefit a manufacturing company?

SEO benefits manufacturing companies by increasing online visibility, attracting targeted leads, and establishing credibility, ultimately boosting brand awareness and facilitating business growth.

How can manufacturing companies improve SEO?

Manufacturing companies can enhance SEO by optimizing website content, incorporating relevant keywords, improving site speed, and utilizing quality backlinks for a stronger online presence.

How do you get plastic surgery leadsWhat is the main mistake of SEO that manufacturing companies make??

The main SEO mistake manufacturing companies make is neglecting to focus on industry-specific keywords and failing to regularly update and optimize their online content for search engines.